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Fairmont Ambassador Seoul reimagines Korea’s iconic 'gim' through the refined philosophy of hotel dining. Expertly balanced in oil, salinity, and roasting, “Fairmont Gim” is more than seasoned seaweed — it is a complete culinary creation designed to bring the hotel’s dining experience to your home.

Sudari is the newest member of the Fairmont Seoul family, inspired by the endangered otters living along the Han River beside the hotel. The character was created to reflect the harmony between people and nature, rooted in the belief that a thriving city and a healthy environment can coexist. Sudari’s name is an affectionate term for “otter” and also represents a bridge, symbolizing connection and understanding. Through its warm and gentle presence, Sudari shares a message of environmental respect and thoughtful coexistence. We invite you to join us in welcoming Sudari as a meaningful symbol of the values Fairmont Seoul holds close.

A Sip That Captures Your Taste. Experience a personalized cocktail omakase exclusively at the M29 bar counter. Our bartenders curate each course tailored to your preferences, creating a one-of-a-kind cocktail journey just for you. Awaken your senses on a special night with stunning views of the Han River, only at M29.